ABOUT CONVERT SAIL
Convert Sail is an embedded conversion rate optimization (CRO) team for established Shopify DTC brands.
We help brands improve the buying journey through research, strategy, design, development and ongoing testing. Media-buying support is available when the brand needs it.
Alex Momeni / Convert Sail
WHO WE HELP
We work with established Shopify DTC brands, generally doing $100K or more in monthly revenue. Fit also depends on traffic, margins and the ability to act on what we learn.
01
Your media team + our CRO team
Keep the people running your ads. We work alongside them to turn more of that traffic into customers.
02
One team for ads + the website
Need help with acquisition too? We can connect media buying, ad creative and the shopping experience.
WHAT CONVERT SAIL DOES
01 →
Ad
Set a clear promise that attracts the right customer.
02 →
Landing page
Match the message. Make the next step obvious.
03 →
Product & offer
Help shoppers choose with clear value, proof and bundles.
04
Checkout
Reduce friction on the way to a completed order.
Research → strategy → copy & design → development → ongoing testing
WHY CONVERT SAIL
01
Embedded in your team
Strategy, copy, design and development work together.
02
Business outcomes first
Prioritize the work that can improve conversions and order value.
03
Work with what works
Support your existing team and build on the strengths of your store.
04
Learn as we go
Use research and tests to decide what deserves the next investment.
THE TEAM BEHIND CONVERT SAIL
Alex Momeni is the founder of Convert Sail, based in New York City. His work spans Shopify buying journeys, conversion optimization and paid acquisition.
Your engagement has agreed priorities and responsibilities, with the right specialists involved in the work.
Strategy
Choose the opportunities.
Copy
Make the value clear.
Design
Make buying easier.
Development
Bring the work to life.
Follow Alex on X ↗
HOW CONVERT SAIL WORKS
01 →
Understand
Review the store, customer behavior and business goals.
02 →
Prioritize
Choose the biggest opportunities and agree on what to tackle first.
03 →
Build & test
Turn the plan into changes that customers can actually use.
04
Learn & refine
Review the evidence, keep what works and choose the next move.
CONVERT SAIL AT A GLANCE
Company
Convert Sail · Founder: Alex Momeni
Focus
Conversion rate optimization for Shopify DTC brands
Engagement
Embedded team with ongoing optimization
Additional support
Media buying and ad creative, where agreed
QUESTIONS BEFORE WE TALK
Do you only work with Shopify brands?
Shopify DTC is our focus. We work best with established brands that have customer demand, traffic and room to improve the buying journey.
Can you work with our existing media buyer?
Yes. Convert Sail can own the CRO work while your existing team manages acquisition. We agree responsibilities so the ads and website work together.
Can you manage our ads too?
Yes, when it fits the engagement. We can discuss media buying and ad creative alongside CRO if your brand needs support across both.
Do we get a set number of pages or tests?
We agree priorities and capacity around your business. The work follows the opportunity, and test timing depends on traffic, complexity and the evidence needed.
What happens on the first call?
We discuss your goals, current performance, team and constraints. If there is a fit, we explain the approach we would recommend and the next steps.
NEXT STEP
Explore our approach or take a closer look at the client work.
alex@convertsail.com
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