ABOUT CONVERT SAIL
ABOUT CONVERT SAIL
More customers. More from every order.
More customers. More from every order.
More customers. More from every order.
Convert Sail is an embedded conversion rate optimization (CRO) team for established Shopify DTC brands.
Convert Sail is an embedded conversion rate optimization (CRO) team for established Shopify DTC brands.
We help brands improve the buying journey through research, strategy, design, development and ongoing testing. Media-buying support is available when the brand needs it.
We help brands improve the buying journey through research, strategy, design, development and ongoing testing. Media-buying support is available when the brand needs it.
Alex Momeni / Convert Sail
Alex Momeni / Convert Sail
WHO WE HELP
WHO WE HELP
Built for brands with traction.
Built for brands with traction.
Built for brands with traction.
We work with established Shopify DTC brands, generally doing $100K or more in monthly revenue. Fit also depends on traffic, margins and the ability to act on what we learn.
We work with established Shopify DTC brands, generally doing $100K or more in monthly revenue. Fit also depends on traffic, margins and the ability to act on what we learn.
01
01
Your media team + our CRO team
Your media team + our CRO team
Keep the people running your ads. We work alongside them to turn more of that traffic into customers.
Keep the people running your ads. We work alongside them to turn more of that traffic into customers.
02
02
One team for ads + the website
One team for ads + the website
Need help with acquisition too? We can connect media buying, ad creative and the shopping experience.
Need help with acquisition too? We can connect media buying, ad creative and the shopping experience.
WHAT CONVERT SAIL DOES
WHAT CONVERT SAIL DOES
From understanding shoppers to improving how they buy.
From understanding shoppers to improving how they buy.
From understanding shoppers to improving how they buy.
01 →
01 →
Ad
Ad
Set a clear promise that attracts the right customer.
Set a clear promise that attracts the right customer.
02 →
02 →
Landing page
Landing page
Match the message. Make the next step obvious.
Match the message. Make the next step obvious.
03 →
03 →
Product & offer
Product & offer
Help shoppers choose with clear value, proof and bundles.
Help shoppers choose with clear value, proof and bundles.
04
04
Checkout
Checkout
Reduce friction on the way to a completed order.
Reduce friction on the way to a completed order.
Research → strategy → copy & design → development → ongoing testing
Research → strategy → copy & design → development → ongoing testing
WHY CONVERT SAIL
WHY CONVERT SAIL
Strategy stays connected to execution.
Strategy stays connected to execution.
Strategy stays connected to execution.
01
01
Embedded in your team
Embedded in your team
Strategy, copy, design and development work together.
Strategy, copy, design and development work together.
02
02
Business outcomes first
Business outcomes first
Prioritize the work that can improve conversions and order value.
Prioritize the work that can improve conversions and order value.
03
03
Work with what works
Work with what works
Support your existing team and build on the strengths of your store.
Support your existing team and build on the strengths of your store.
04
04
Learn as we go
Learn as we go
Use research and tests to decide what deserves the next investment.
Use research and tests to decide what deserves the next investment.
THE TEAM BEHIND CONVERT SAIL
THE TEAM BEHIND CONVERT SAIL
Led by Alex Momeni.
Led by Alex Momeni.
Led by Alex Momeni.
Alex Momeni is the founder of Convert Sail, based in New York City. His work spans Shopify buying journeys, conversion optimization and paid acquisition.
Alex Momeni is the founder of Convert Sail, based in New York City. His work spans Shopify buying journeys, conversion optimization and paid acquisition.
Your engagement has agreed priorities and responsibilities, with the right specialists involved in the work.
Your engagement has agreed priorities and responsibilities, with the right specialists involved in the work.
Strategy
Strategy
Choose the opportunities.
Choose the opportunities.
Copy
Copy
Make the value clear.
Make the value clear.
Design
Design
Make buying easier.
Make buying easier.
Development
Development
Bring the work to life.
Bring the work to life.
Follow Alex on X ↗
Follow Alex on X ↗
FROM OUR CLIENT WORK
FROM OUR CLIENT WORK
Better buying experiences. Measured results.
Better buying experiences. Measured results.
Better buying experiences. Measured results.
Wellbel
Wellbel
5× conversion rate
5× conversion rate
Clearer offers, stronger product journeys and ongoing testing.
Clearer offers, stronger product journeys and ongoing testing.
Rheal
Rheal
3× average order value
3× average order value
Explore the work and context behind the result.
Explore the work and context behind the result.
HOW CONVERT SAIL WORKS
HOW CONVERT SAIL WORKS
A clear plan. Ongoing improvement.
A clear plan. Ongoing improvement.
A clear plan. Ongoing improvement.
01 →
01 →
Understand
Understand
Review the store, customer behavior and business goals.
Review the store, customer behavior and business goals.
02 →
02 →
Prioritize
Prioritize
Choose the biggest opportunities and agree on what to tackle first.
Choose the biggest opportunities and agree on what to tackle first.
03 →
03 →
Build & test
Build & test
Turn the plan into changes that customers can actually use.
Turn the plan into changes that customers can actually use.
04
04
Learn & refine
Learn & refine
Review the evidence, keep what works and choose the next move.
Review the evidence, keep what works and choose the next move.
CONVERT SAIL AT A GLANCE
CONVERT SAIL AT A GLANCE
Key facts
Key facts
Key facts
Company
Company
Convert Sail · Founder: Alex Momeni
Convert Sail · Founder: Alex Momeni
Focus
Focus
Conversion rate optimization for Shopify DTC brands
Conversion rate optimization for Shopify DTC brands
Engagement
Engagement
Embedded team with ongoing optimization
Embedded team with ongoing optimization
Additional support
Additional support
Media buying and ad creative, where agreed
Media buying and ad creative, where agreed
QUESTIONS BEFORE WE TALK
QUESTIONS BEFORE WE TALK
A few things worth knowing.
A few things worth knowing.
A few things worth knowing.
Do you only work with Shopify brands?
Do you only work with Shopify brands?
Shopify DTC is our focus. We work best with established brands that have customer demand, traffic and room to improve the buying journey.
Shopify DTC is our focus. We work best with established brands that have customer demand, traffic and room to improve the buying journey.
Can you work with our existing media buyer?
Can you work with our existing media buyer?
Yes. Convert Sail can own the CRO work while your existing team manages acquisition. We agree responsibilities so the ads and website work together.
Yes. Convert Sail can own the CRO work while your existing team manages acquisition. We agree responsibilities so the ads and website work together.
Can you manage our ads too?
Can you manage our ads too?
Yes, when it fits the engagement. We can discuss media buying and ad creative alongside CRO if your brand needs support across both.
Yes, when it fits the engagement. We can discuss media buying and ad creative alongside CRO if your brand needs support across both.
Do we get a set number of pages or tests?
Do we get a set number of pages or tests?
We agree priorities and capacity around your business. The work follows the opportunity, and test timing depends on traffic, complexity and the evidence needed.
We agree priorities and capacity around your business. The work follows the opportunity, and test timing depends on traffic, complexity and the evidence needed.
What happens on the first call?
What happens on the first call?
We discuss your goals, current performance, team and constraints. If there is a fit, we explain the approach we would recommend and the next steps.
We discuss your goals, current performance, team and constraints. If there is a fit, we explain the approach we would recommend and the next steps.
NEXT STEP
NEXT STEP
See how we could work together.
See how we could work together.
See how we could work together.
Explore our approach or take a closer look at the client work.
Explore our approach or take a closer look at the client work.
alex@convertsail.com
alex@convertsail.com
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By submitting your phone number via the chat widget, you consent to receive text messages from Convert Sail LLC regarding your inquiry, appointment reminders, and follow-up. Message and data rates may apply. Message frequency varies. Reply STOP to opt out at any time. Reply HELP for support.